Continued Improvement vs. Disliked Change

We want the "latest and greatest" performance from the technology that we use, and at the same time we get stressed by change. That conflict creates a challenge for everyone...


It is one of the identifiable oddities of human nature that we want the "latest and greatest" performance from the technology that we use, and at the same time we get stressed by change.  That conflict creates a challenge for everyone working in the technology industry.  On the one hand there's the philosophy of, "If they (the consumer) really want or need it, they'll adapt and use it as we give it to them."  On the other hand there's the concern of, "If we change it too drastically in a way they don't like, we'll lose customers."  What's the fine line?  How do you walk that tight rope?  Allow me to give you some minor insight...

Here at Officer.com, and I've been the Editor In Chief for going on five years now, we've made great strides at updating our site and "keeping with the times."  Yes, it's a mixed blessing.  Some of the things we've accomplished have been fantastic.  By the same token, some of our readership miss the "old" Officer.com and have expressed concerns over our growth / improvement.  Let's take a minute to view how we've changed and what it means for you, our readership.

A couple of items that I don't think anyone could or would complain about are the dedicated content sections we added including one for the National Sheriffs Association and the National Law Enforcement Officers Memorial Fund.  With about half of all law enforcement services nationwide provided by Sheriffs agencies, it's neglectful to the LE community to ignore them and focus only on POLICE.  As to the Law Enforcement Memorial: they honor all of the law enforcement fallen, those who have made the ultimate sacrifice, and it's only right to share their message as far and wide as we can through every means available.  At the moment we're working on one more partnership... and hopefully you'll see the results of it soon.

Another change we made was to clean up our home page.  The old page was cluttered and imbalanced, often looking like someone had sneezed all the titles and content out onto the page.  The new page is far easier to view and the redesigned navigation, laid out like a virtual law enforcement agency, makes it easier to find content on the topic you are interested in.  Additionally, there are less advertisements on the home page, so you get more content of value to you and less "hear, buy this" in your face.

And speaking of that virtual law enforcement agency, we've made sure to include not just the separate commands (i.e. patrol, training, special operations, etc.) but also the more relaxed areas of the agency: the Squad Room and the locker room (our forums).  In the Squad Room you can share information with your LE friends including uploading photos and videos.  The Property Room is where you can go to find information on the equipment you seek and the blogs serve (kind of) like inter-departmental memos from the admin offices.

We've not forgotten that many of our readers are not law enforcement professionals, but are LE supporters; family members, friends, industry partners, criminal justice students and more.  With them in mind we increased our social media presence since so many folks seem to prefer receiving news and editorial updates through those channels.  And, given how many people use the Internet on their "smart phones" (in parenthesis because I'm not so sure "smart" applies) our Mobile site was updated along with our main page to make surfing the content on those smaller screens equally convenient.

What have I forgotten...

Our daily electronic newsletter also got a face lift to match the new appearance, navigation and functionality of the new site.  The new layout makes it easier to find what you're interested in and click through to get the info you seek.

All in all, we've grown or improved in ways specifically planned and designed to make Officer.com more intuitive for our users, and more user friendly for all others who come to visit.  Now, let's let that other shoe drop...

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